The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses – Eric Ries

A modern guide to building smart, sustainable businesses. Eric Ries explains how startups can grow faster and fail less by testing ideas, listening to customers, and improving in small, consistent steps. Instead of guessing what will work, The Lean Startup teaches how to build products and services based on real feedback.

Why readers love it

• Proven framework for launching and scaling businesses
• Practical tools for testing ideas before investing big
• Helps entrepreneurs avoid common mistakes
• Loved by founders, creatives, and business leaders

Perfect for small-business owners, startup founders, marketers, and innovators who want to build smarter and move faster.